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What Is Periscope? What You Need To Know About Twitter’s New App

Periscope is video broadcasting app which allows you to ‘explore the world through someone else’s eyes’. Sometimes your viewers just want to have a bit of fun and in this day and age of social media, you never know what’s going to go viral. Not only can you drum up buzz in advance, inviting your followers to view the live launch, but you’ll have plenty of time to showcase every aspect of your new product and captivate your audience with all the details. If you’re heading somewhere interesting, Facebook Live gives you a great opportunity to take your followers along for the ride.

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  • „As people get better cameras in their phones that can take better pictures and video, we’ve sought more and more to make video a well supported part of Facebook,” Will says.
  • A live tour of your office where you introduce your audience to each member of your team is a simple yet engaging idea that will allow you to connect with your followers.
  • On the whole, both apps have changed the way we use video, by making video experience interactive and more like a virtual reality, compared to the less personal, standard videos seen on social media.
  • As well as seeing who’s live at any one moment, you can also access recordings of finished streams of the people you follow.
  • Since 2015, The National Library of Wales has been using a platform called Periscope for broadcasting live events such as lunchtime lectures, conversations with curators and Library gallery tours.

Once downloaded you can sync with your twitter or Facebook account and you’re off. The noise surrounding Periscope is typical of both the plaudits and panic that has greeted most potentially disruptive platforms on their launch in the past, be it Facebook, Twitter or YouTube. No one predicted the applications that these platforms would come to be used for, and there will be a period of evolution for Periscope as well. Simple common sense and caution is best, like anything, and if any sector has the agility and track record riding the crest of the technology wave, arguably it is broadcasting. Since 2015, The National Library of Wales has been using a platform called Periscope for broadcasting live events such as lunchtime lectures, conversations with curators and Library gallery tours. What you see on your mobile screen will be what anyone else tuning in will be seeing.

What Is Live

„That kind of trolling is an issue that needs to be stopped,” said Llewellyn. „Platforms aren’t doing enough to control this and it’s going to be something that puts people off.” Livestreamers could become the new paparazzi, she said, as users now have a new tool to film and share periscope live map pictures of celebrities when they see them in the street. Livestreaming with the location turned on can also be a safety issue, especially when broadcasting from your home. But the livestreaming landscape is not all harmless exploding watermelons or cheese eating records.

If you publically stream, those who join your broadcast can share it with their Periscope followers, on Twitter, on Facebook or copy and share the link. If you choose to tweet, people can watch the video on their Twitter timeline, and retweet your link to stream to their audience, so there could be a plethora of people watching your video. There’s also a replay option if a viewer didn’t enjoy the broadcast enough first time.

Facebook Data Leak

If the video was recorded with a 360 or spherical camera system that adds 360 metadata to the video file, then you can upload a 360 video to your personal Timeline the same way you’d upload any other video. natively vertical platforms like Instagram, Vine and Snapchat.’ This concept has therefore been facilitated by Facebook so that we don’t find the process of watching video completely enduring. As you can see, side-by-side the apps look somewhat homogeneous, but the creators of Periscope don’t seem to be too bothered about the competition in the new Facebook Live app.

YouTube’s Live channel features a number of these, including live Google Hangouts On Air. With 15 years’ experience, I’ve not only worked with some of the biggest B2B brands, but also a couple of royals. While many of the features again are the same as Periscope and Meerkat, myeye have really focused on the look and feel of the app and the user experience. It feels like Periscope has the most brand equity in this space, partly boosted by their acquisition by Twitter, and you can see why. It looks nice, its simple to use and they have left room for interesting features. A world map gives you an overview of ‘Periscopes’ that are live across the world at that moment, so if you are particular intrigued as to what Rayan is up to in Bouchamps-Les-Caraon, then by all means join him. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV.

Isn’t Facebook A Bit Late Developing This, As There Are Already Things Like Periscope?

We are all aware that businesses need to embrace digital marketing to get optimum results. Whichever social media channels you use it is likely that keeping up with the latest developments can leave your brain feeling boggled. You are not alone, and in this feature we’ll give you our quick-fire guide to the top five social media developments of the past five months. A growing behemoth in the live streaming world, YouTube Live has caught on amongst a whole set of content creators. We’ve been using the app over the last 24 hours to both watch, and try our hands at broadcasting. From the home screen you’re right in the thick of it, with featured live streams at the top of the screen. As well as seeing who’s live at any one moment, you can also access recordings of finished streams of the people you follow.

Not only that, you can create private broadcasts by selecting the people you’d like to stream to. Imagine if your friend was getting married and you set up a broadcast for the friends and family that couldn’t be there. A word of warning, though, make sure you don’t record any copyrighted material. The app landed in hot water when people streamed the fifth season premiere of Game of Thrones and the Mayweather-Pacquiao fight. Periscope is the latest video streaming platform taking social media by storm.

Affiliate Marketing Content

Why Media deliver brand identity & bespoke website for Phily Estates. Not being prepared to watch graphic images can mean viewers are more affected than if they had been warned in advance – which is rarely possible to do when livestreaming. A livestream in the aftermath of the Outsourcing Services Bangkok bombings showed body parts on the floor, prompting comments from viewers who were uncomfortable with what they were being shown. Llewellyn advised journalists to work out what could happen during a livestream and incorporate these scenarios in their crisis planning.

Become connected to your audience in a way that you’ve never done before. Using video in these formats allows businesses to express a narrative of their philosophy and aspirations as a brand. The customer is allowed ‘backstage’ in the company, so they feel connected to it. followers, and so is a perfect place to create video to deliver to your audience. It’s also connected to Facebook, so your video can again be seen by friends and family if you link the two through your app settings. 360 video is a very new launch on both these platforms and, again, it’s yet another example of how video is allowing people to interact with one another in this virtual reality. It’s safe to say we’ve only seen the beginning and who knows – it may even go live.

The latter option gives you more control over privacy and other settings. Also, within Facebook, users can access a live interactive mapof video streams from around the world. Much of what the app can do is the same as Periscope and getting up and running with a live stream is just as simple. While the actual design of the app is not quite as pleasing on the eye, Meerkat does have some great additional features that could particularly benefit businesses. But media organisations have been quick to see the potential use for news. The likes of the BBC, CBC, CNN and Sky are already experimenting with incorporating such technology into their news coverage, for raw, unedited real-time interaction. In the UK, the birth of Princess Charlotte had CNN reporter Max Foster providing a live stream from outside the hospital, mixing it up with commentary, and giving tours of London streets during all the waiting and downtime.

Facebook Live is likely to find applications in crisis, customer service, events, stakeholder engagement and storytelling. There’ll inevitably be lots of brands starting to livestream for the sake of it; it’s the latest shiny new thing. It’s a livestreaming service that is in the process of being rolled out to all Facebook users and community owners. You can view both YouTube and Facebook 360 video on your phones by downloading the latest version of the apps.

We are still learning about the art of creating live broadcasts that are interesting and valuable to our audience. If you have any suggestions on how we can improve our coverage or if you would like us to film a specific topic or aspect of our work then you can contact us. The process of filming however periscope live map has not been an easy process all of the time. On one occasion, without much warning, everything went dark on the screen and we could not rectify the problem. On another occasion the quality of the sound was poor but with every new broadcast we continue to learn and thereby (hopefully!) improve.

Naturally, this year we are unable to hold this long-standing event. Instead, we held a virtual Bible teaching meeting using the Periscope app. If you missed the live broadcast you are very welcome to catch up on our Periscope channel. Before you begin your live stream, be sure to select Twitter so your link and broadcast title will automatically post to your followers on that platform.

Why Use Facebook Versus Meerkat Or Periscope?

The most exciting bit is, of course, when you start live streaming. It’s as simple as typing in a title for your broadcast and hitting go. If you film your colleague sitting working at his desk you’re not going to get too many people joining.

When you are ready to begin broadcasting, hit the ‘Start Broadcast’ button. Periscope saves your video streams once you have finished recording them so that they remain viewable for up to 24 hours. To share your Periscope broadcasts on Twitter, tap the bird icon before you begin broadcasting. When you go live, you’ll tweet a message to your Twitter followers. When watching a broadcast you can type a message to the Scoper, or to fellow watchers, or send a heart to indicate your approval by tapping on your screen. Hearts are the social currency of Periscope – akin to giving something a “like” on Facebook. Periscope recommends that those with a Twitter account should sign up via the microblogging service as this will give them the option to subscribe to the Periscope broadcasts of the people who they follow on Twitter.

Something To Say? Break The News Live

However, brand marketers are often unsure of what they are going to get from it – or even want to get from it. For some, paid influencer marketing comes with an periscope live map aspiration of building long term brand advocate or partner. It can be a fantastic awareness driver and excels at enabling brands to reach the right audiences.

Andrew works with WriteStream, which offers live-caption webcasting to make events and meetings accessible online. Bringing together people and organisations to make progress on complex challenges facing health and care. Q Initiative Director, Penny Pereira, reflects on the role that improvement can play in charting a realistic path for recovery that puts people – both those receiving and delivering care – at the centre. Unlike Periscope the stream will remain for replay once a stream ends, although it can be deleted.

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